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Visit Skåne AB

Visit Skåne AB is Skåne's regional DMO (Destination Management Organisation). We coordinate and implement marketing, destination development and cross-border innovation for sustainable development in Skåne. Looking towards the future and trends, our aim is to create value for the tourism and event industry in Skåne. We strive to achieve our vision in the “Towards 2030” Roadmap for Skåne: Skåne – where tourism matters.